Creative Strategies is founded.
Larry Wells and David Norman left SRI to create a high-tech research firm. The company became known for major reports on minicomputers, storage, worldwide communications, and international data traffic.
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Our history
Inside the technology industry since 1969.
From the first study of personal computers to the economics of AI infrastructure, Creative Strategies has evolved alongside Silicon Valley.
The first personal-computer study.
Stanford intern Trip Hawkins wrote what became the first study about personal computers. A young Steve Jobs challenged its assumptions, then hired Hawkins as Apple’s first director of market research. Hawkins later founded Electronic Arts.
Inside the birth of the PC industry.
Tim Bajarin joined as the first full-time PC analyst. He worked with the IBM PC team on retail, business, and consumer demand and consulted on the laptop project that became ThinkPad, while advising Compaq, HP, Apple, Adobe, Epson, Lotus, and others.
Independent in Silicon Valley.
Faced with owner Business International’s plan to relocate the San Jose operation to New York, the local management team completed a leveraged buyout. The move preserved Creative Strategies’ independence and its proximity to the companies shaping Silicon Valley.
From market research to strategic counsel.
Tim Bajarin assumed leadership of Creative Strategies, carrying forward its independent research foundation while deepening the firm’s work in high-tech consulting, market intelligence, and executive advisory.
A new generation of leadership.
After nearly 40 years, Tim transitioned leadership to Ben Bajarin, who became CEO. Carolina Milanesi became President, positioning Creative Strategies for the next era of technology change.
The work continues